Lions and Tigers and Bears…Oh my!
At first glance this article might tend to seem a bit intimidating. However, I can assure you that it’s true intent is to help those who might be in need of a different perspective regarding their career in the music industry. This article is, however, intended to offer the reader a very sobering and hard-hitting view of some of the realities surrounding the music industry (past, present, and most likely, the future). Further, while encouragement and positive reinforcement are valuable tools in attempting to further one’s education and decision-making process, there are some individuals, based on their decision-making process who, In my humble opinion, are deserving of a good swift kick in the pants (so-to-speak). This article is, perhaps, one of those moments for some readers. Of course, this conclusion is based upon my own subjective opinion, and presented with the utmost respect for all of the hard-working artists, bands and musicians who truly desire to succeed in their chosen field.
First, for the sake of premise, let’s roll the film backwards for a moment to the point right before Dorothy was struck in the head, passed out, and her house began to spin towards the Land of Oz. Remember, she had been wishing for someplace far, far away because nobody seemed to understand her in Kansas. Dorothy was about to have her wish granted.
As an artist, guitarist, or an original band, does this sound familiar? Are you wishing for someplace far, far away? Someplace where everyone will appreciate your music, your thoughts, and your creativity? Where is that place? Could it be New York? Could it be Hollywood or Nashville? For Dorothy, her belief that the grass would be greener on the other side, was about to change her life forever and transport her to a place far, far away.
I sometimes wish that I had Five Dollars for everyone who took some type of life-changing action based upon their belief that the grass would be greener on the other side. However, this is part of what makes life interesting isn’t it? Every decision that each of us make in life comes with certain consequences. Those consequences are sometimes good and sometimes not-so-good. Free will in decision making is a wonderful thing. However, free will with wisdom as it’s foundation is even more wonderful when making a decision. Once again, this conclusion is based upon my own subjective opinion. However, at this juncture, I really don’t think that Dr. Phil would disagree with me on this point.
As you will remember, and In the end, Dorothy realized something very, very important; there’s no place like home. Her success, and happiness was right there in Kansas all the time; all of the ingredients for success were right in front of her. I liken this story to the stories of many original artists and bands throughout the world. Many seem to re-live Dorothy’s story over and over again. Some might believe that if they were somewhere over the rainbow, their chances of making-it in the music industry would be greatly enhanced. For very few artists and original bands, this holds true. However, for the many, the opposite applies.
Let’s travel to Oz together for a moment and take a closer look at the streets that many believe to be paved in Gold. So..clunk yourself in the head (or have one of your band-mates clunk you), start spinning, and let’s begin our journey together. Let me be the first to welcome you to Munchkin Land (aka) Tinseltown.
Ah, Hollywood. The lights, the cameras, the action. Here, one will always be able to find a movie script (budding screen-play writer) in the making, a songwriter, an upcoming guitarist, artist, actor, band and a million other things that ordinarily wouldn’t be found back home in Kansas. Soon after one’s arrival, the Munchkins will be swarming all around. They’ll want to get a good look at the new Kid in town.
At first, The new Kid in town will naturally be impressed with all of the attention. The Munchkins will waste no time in explaining how things work in Munchkin Land. In fact, the Munchkins will explain exactly what is needed in order to make-it in Munchkin Land. Rush-rush here, rush-rush-there, fire the Bass guitar, it’s run-run-run, jump-jump-jump, in the Merry old Land of Oz. By the way, the Munchkins will demand that new demos are needed. Therefore, the new Kid will, most likely, be faced with the proposition and expense of re-recording those demos he was so proud of. The Munchkins will insist that this is the right way to go, and the right thing to do, and guess what? The new Kid will probably agree with them. After all, it is Munchkin Land and who would know better what to to do, other than the Munchkins themselves?
The new Kid in town will spend many hours, months, and perhaps even years becoming familiar with Munchkin Land and the ways of the Munchkins. The schedule when first arriving in Munchkin Land is generally run, run, run and jump, jump, jump. There is much to see, many Munchkins to meet. There are Munchkin meetings, Munchkin luncheons, Munchkin industry parties, and many Munchkin showcases to attend and perform at.
The pace will eventually accelerate. The months and years will pass as the new Kid continuously attempts to prove to the Munchkins that he is worthy of their support. Eventually, he will muster the courage to knock on a few doors of the influential Munchkins. The new Kid wants, more than anything, to become an artist signed to the acclaimed…Munchkin Records label. Munchkin Records must be the place where the grass is greener. Everyone, according to almost all of the Munchkins in Munchkin Land, would do anything just to be signed by Munchkin Records.
Most of us know that, in a perfect world, if the head decision-maker at Munchkin Records actually answered the door when the new Kid knocked, listened to the new Kid’s material and band, then signed the new Kid to a multi-million dollar deal, this story would be over right here and now. However, it is more than likely that this is the point where this story actually begins. At least it is for the new Kid.
As time progresses, the new Kid will probably begin to wonder if he made a mistake by coming to Munchkin Land. He’ll begin to miss those he left behind in Kansas. He’ll remember the days back in Kansas when his regional fans loved him for his music and knew him as just plain old Kid. Finally, the new Kid will begin to think that Munchkin Land might not be the place where the grass is greener after all. “There must be a place where the grass is greener”, he’ll exclaim. “There must be an Emerald City somewhere”.
Enter the Lollipop Guild. The Lollipop Guild reside in a city located just west of Munchkin Land. It is known throughout Oz as Munchkin Hills. Rumor has it that not many dare to enter Munchkin Hills. Only the bravest of all can travel there. This is where one is sure to meet the producers, arrangers, label representatives, executive producers, agents, managers, and other music industry types that will surely have the answer as to how to make-it in the music industry.
The new Kid will, most likely, find that the Lollipop Guild will insist that the Munchkins were absolutely wrong. The Lollipop Guild employs their own set of rules and ways of doing things. In addition, the Guild will insist that it is their rules, that now must be followed! Otherwise, one might be banished to the Haunted Forest, never to be heard from again. The new Kid, excited and renewed in his determination, has finally found the place where the grass is greener. Or, so he thought.
As time passed (much time), the new Kid found himself adding more string lines, re-writing material, attending more industry parties, discussing more record deals, publishing deals, soundtracks, etc. However, to his dismay, nothing solid was materializing. Eventually, the new Kid began to think once more of how good things were back in Kansas.
Alas, and while the new Kid had learned much in Oz, he realized that he just wanted to go home. He began to understand that everything he thought was available to him in Oz, was also available to him back home in Kansas. And then it hit him! The grass was always green in Kansas! In fact, it was the greenest grass of all. It was Emerald City all along. With that, the new Kid clicked his metronome three times, and began to chant…”there’s no place like home’. The rest, as they say, is history.
O.K. We’ve just taken a fantasy journey together. However, how much is fact and how much is fiction? In my opinion, you’ve just taken the initial steps in living your dream in Oz. Some might disagree with this scenario. However, I’ll bet you a free trip to Oz that there are thousands upon thousands of artists and original bands that have made this journey and lived this scenario. In fact, I know hundreds of them personally. Further, I speak as a survivor and permanent resident of Oz. In other words, I was one of the lucky ones.
If after all of this, you’ve enjoyed the journey thus far, then, by all means, come to Oz. If not, then what’s next? New York, Chicago, and Nashville are other far away lands. I say this just in case Kansas is still not cutting it for you and you still believe that the grass must be greener somewhere else. For some, the journey will indeed pay off eventually (whole different story). Once again, for the many, it will not.
For you, the original band or artist, there are plenty of answers right at your fingertips. If you’ll take the time (and wisdom) to analyze your goals, there may be no reason for you to travel to Oz. That is of course, unless you’re on a sight-seeing tour. Let me explain.
The music industry has changed dramatically over the past few years. The days when almost any artist or any song would be signed are over. Those days are gone, gone, gone. It is not a kinder, gentler music industry. The golden industry days of the 60′s, 70′s and 80′s are far behind us now. Everything is different. Just look around. The automobiles have changed, computers have changed, the value of a dollar has changed, politics have changed. Even you have changed. It’s a whole new world out there. Is it any wonder that the music industry would also change through the years? Nothing lasts forever. Change is inevitable.
In order to effectively examine one’s musical career goals, one must possess a realistic view of his/her own circumstances, the short and long-term goals, and the music industry itself. An accurate deductive thought process, coupled with pure honesty, is the best and only policy when your life is involved in a life-changing decision.
Dorothy and the new Kid became so frustrated with everything and everyone, despite constant encouragement by their friends, family and fans, that they decided to throw the baby out with the bath water. In short, the answers were staring them both in the face all the time. They just didn’t recognize it. Neither Dorothy or the new Kid took the time to really think things out. They just wanted out of Kansas. Remember, there are always consequences for every decision made. Let’s examine one more consequence pertaining to the new Kid’s journey
Let’s compile a simple tally of likely expenses incurred as a result of the new Kid’s trip to Oz. For the sake of argument, let’s presume that the new Kid only spent five years (reasonable amount of time) in Munchkin Land. These days, a one-bedroom apartment in Munchkin Land will cost approximately $1,200.00 per month (very conservative for Munchkin Land). Therefore, rent alone will cost (over a five year period) approximately $72,000.00. Presuming the new Kid needed to eat, let’s figure at least $100.00 per week for food (conservative). That totals $24,000.00 (over a five year period). Gas for the new Kid’s vehicle should cost approximately $50.00 per week (remember, run,run, run and jump, jump, jump.). Therefore, the new Kid would spend at least $12,000.00 on gas alone (low-ball figure). How about social money? Drinks and entertainment anyone? Figure on $100.00 per week. That’s an additional $24,000.00 (over five years). In addition, clothing costs could reach at least $500.00 per month. How could anyone think of presenting themselves in anything less than Munchkin clothing? Therefore, figure on approximately $30,000.00 in clothing over five years. There will also be copyright costs, arrangements, recording, copyist costs, musicians, etc.
Let’s do a quick tally on the basic costs thus far. The rock-bottom cost thus far is approximately $162,000.00. This is really a shoe-string budget, based on one person only, and by using my personal cost anaysis. Although, I suppose two could squeak by for five years on this budget (very difficult).
Now, let’s take a close look at that cost of $162,000.00. First, it is highly probable that there is still no record deal in sight. Perhaps not even a prospective deal. Perhaps an additional $25,000.00 is owed in attorney fees. Personally, I know of no self-respecting attorney in Munchkin Land who will work for any amount less than $200.00-$500.00 per hour. Who knows what the circumstances and collateral expenses might be for you? Just be aware that, In Munchkin Land, the costs will rack up very quickly. By the way, don’t forget utilities.
$162,000.00. This is not a lot of money for some. However, for some original bands and artists attempting to live the dream, it’s a lot of money. So, is there a plan in place to cover these costs? Don’t avoid answering this question! How will these costs be covered? Is securing a day Gig in beautiful Munchkin Land and living the dream at night and on the weekends part of the plan?
How are the costs in Kansas being covered? By working a day Gig or playing Top-40 Gigs exclusively? Certainly, robbing banks is not an option. In other words, what was the new Kid doing differently in Munchkin Land that he wasn’t already doing in Kansas? Ah! This is a very interesting question, which deserves a very introspective answer. Further, there’s only one person who can answer the question. That would be you. Because only you can answer that question, please allow me to dig just a little deeper.
Why do you play music? What drives you? What is your goal? Is it so that others will hear your music? If so, how many others? Is it money? How much money? Is it fame that you seek? Do you want the world to know your face? These are very important questions that must be addressed in order to establish a step-by-step plan of accomplishment.
I could go on and on and on, but why? The reader must have a good idea of what to expect in Oz by now (not for all, but for many). For some, I’m sure they will still be interested in making the journey to Munchkin Land. Once again, this is what makes life interesting. Rest assured, the Munchkins will be waiting. That’s right, the Scarecrow will be there to help brainstorm the perfect label/publishing deal. The Tin Man will be there to collect the majority of royalties. The Cowardly Lion will be there to turn and run, just when he’s needed the most. Does all of this sound exciting? At least it’s something to think about while loading the Van and preparing for the big trip.
With all of this said, let’s examine some options that good old Kansas could provide as an alternative. Yes, I’m aware that for some, the prospect of Oz is still more exciting, but let’s at least take a look at some of the options.
Believe it or not, I’ll bet that there is just as much talent in Kansas as there is in Oz. In fact, I know there is. There are talented producers, arrangers, managers, musicians and independent labels right in your own back yard, or in close proximity. There are probably several professional recording studios in your area. Some of these talented individuals might even be transplants from Oz. I’ll bet that everything that you need to live and fulfill your musical dream is right in front of your face. Just like Dorothy discovered, it was all right there to begin with.
These days, millions of artists have taken control of their own careers by opening their own record label, publishing company, etc. Thanks to digital distribution companies and on-line music stores, an artist can release a CD in over 130 countries in less than six weeks. What’s even more important is that millions and millions of listeners (buyers) are now purchasing songs from on-line music stores. This is one reason that the music industry has changed. The public no longer is forced to purchase an entire CD just to hear the one or two songs that they want to purchase.
The cost? The master recording of your song or CD, some professional art work, and knowledge of the industry (publishing, copyright law, performing rights, etc.). This is very inexpensive to do if one knows what to do. No more waiting for that major label deal. In fact, if done right, the majors will be calling you (see next article).
Promoting yourself as an artist or artist group is extremely easy to do these days and very inexpensive. Promotion is essentially important to market your band or song. Therefore, a reasonable budget is necessary for this purpose. With the correct promotion and digital release capability, the world could very quickly become your playground. All of this, without the necessity to leave Kansas (at least not yet).
Everything I just spoke of will cost less than $5,000.00. Way less! With all of the technology available to musicians today, one is able to record in his/her own home recording studio and produce the song or CD all the way to a glass master (ready for airplay and manufacturing, if this is your desire).
It doesn’t matter whether you have twenty songs for release or a single song release, you’re able to proceed further than ever before in the music industry. All of this while maintaining and retaining all rights and control of your product (material and your original band). Think of it this way, for between $5,000.00-$50,000.00 you could literally promote yourself or your band right on to the national scene. The possibilities are limitless.
What’s that you’re saying? $5,000.00-$50,000.00 sounds like a lot of money? Wait a minute! Wasn’t it you (the new Kid), who just a few minutes ago, was about to spend $162,000.00 in Oz, with the possibility of no record deal or release whatsoever? Wasn’t it you who was about to leave all of your friends, fans, wives, family, and pets behind in Kansas? How soon we forget.
Does all of this mean that it’s impossible to make-it in Oz. Of course not. However, 99.9% (give a little, take a little) will not. For those who would enjoy playing the odds based on this percentage, please, feel free to proceed. Keep your eyes open for falling houses though. Remember, the good old music industry days are gone. Oz has changed.
What would you think if I told you that there is a way to tour when you want to tour, release when you want to release, and record when you want to record. In other words, you can live your musical dream and own everything, including the decisions regarding your career. Well, there is a way. In the next article of this series, I’ll explain how to set it all in motion. If you believe that the shortest distance between two points is a straight line, then please join me next time and we’ll get down to business. The business of music.
Until then, be thankful that you’re back in Kansas. There might not be a need for you to follow the yellow-brick road, at least not yet. Remember, there really is no place like home.
©2009 Michael E. Fletcher. All Rights Reserved Worldwide.